[ 00 ] Studio & portfolio

Smart Media Production
Hogeschool van Amsterdam

Creative Technologist

AMS --:--:--

Klinkr Studio, MartijnKlinkert

AIDesignAutomation

Klinkr Studio is the studio of Martijn Klinkert, Smart Media Production student at the Hogeschool van Amsterdam.

Status: Available for internship
Location: Amsterdam, NL
Currently: Experimenting with AI

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enter the studio ↓

[ 01 ]About

I like building things where creativity and technology collide.

Studio pass

Klinkr Studio

Martijn
Klinkert

Creative Technologist

Study: Smart Media Production
School: HvA
Base: Amsterdam, NL

Available for internship

Get in touch

Say hi to Martijn.

martijnklinkert@gmail.com LinkedIn ↗

Tap to flip back · Martijn Klinkert

Click the pass

I study Smart Media Production at the Hogeschool van Amsterdam. Most of what I make sits somewhere between AI, design and automation, and ends up as something you can actually click: a website, a workflow, a chatbot. I like that overlap. It's where the interesting problems are.

Working on

› Conversational interfaces
› AI-powered automations
› Websites & digital experiences

Projects: 00; on this site
Certificates: 00; AI, UX & ads
Disciplines: 00; one toolbox
Studio: 00; Klinkr Studio

Currently Experimenting with AI

Local time Amsterdam --:--:--

fig. 01: what happens when disciplines collide

AI
Design
Automation
Web
Conversation

= digital experiences that are both clever and considered.

[ 02 ]Selected work

Selectedwork⁽⁰⁴⁾

Four chapters. An archive of the web, a card that travels the world, a newsroom workflow that runs itself and a chatbot with a calm voice. Each one gets its own world.

01 / Various clients & projects

UX/UI · Visual Design · Interaction Design · Web Development · Creative Direction

Digital design archive
Web &
digital
design
Websites for brands and for my own concepts. I take them from the first sketch to a site that works on every screen.
Swipe →
Keep scrolling →
Uncommon Rage · Clothing
01 Uncommon RageClothing brand · Squarespace
Klinkr Studio
02 Klinkr StudioLanding concept · Framer
Nachtwerk
03 NachtwerkTechno & house hub · Next.js
Vest drop
04 Vest dropProduct drop concept · Squarespace
More projects coming soon.
See the approach→

02 / Wise · D&AD briefPostcards in motion

Wise: One card.Everywhere.

02 / Wise · D&AD brief

Wise × D&AD

My answer to the D&AD brief from Wise: get young people to pick up the Wise card early, and then take it travelling.

How do you make a debit card feel like the start of an adventure?

Read the case study→

Greetings from ParisEiffel TowerEveryone looks up.

Dear next generation of travellers, wish you were here.

One card.
Everywhere.

To: you

Wherever you're going

Anywhere, Earth

One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD × One card. Everywhere. × Wise × D&AD ×

03 / PowNed

AI · Automation · n8n · Editorial Workflow · News Sourcing

PowNed

Editorial automation / n8n

PowRank digs up the news so the PowNed editors don't have to. An n8n workflow pulls in articles and lets AI score them the PowNed way. A dashboard I vibe-coded in Lovable shows the ranked list.

workflow.run() / scroll to execute

Status: success

Trigger: one click in PowRank → n8n webhook

01
input
News sources
● done
02
filter
AI filter
● done
03
score
Relevance
● done
04
select
Editorial selection
● done
05
investigate
Journalist
● done

output → ranked shortlist in PowRank ↓

The result

PowRank

A newsroom dashboard, vibe-coded in Lovable. One click fires the n8n workflow; the news comes back ranked on PowNed-worthiness.

Less scrolling through feeds. More time for the story.

Read the case study→

The n8n workflow: webhook, RSS read, filter, an OpenAI LLM chain with structured output, dataset comparison and storing new rows — 01Under the hood: n8n workflow

Stack

n8n
Lovable
Webhooks
OpenAI GPT-4o-mini
Supabase
RSS

Reading PowRank
1New roundOne click fires the webhook and starts the n8n workflow.
2FiltersEditors filter by category and province.
3PowNed scoreEvery article comes back with a PowNed-worthiness score.
4The lensScored on controversy, topicality, humour and plopkap.
5Approve or rejectThe editor decides; the best leads go to a journalist.

The PowRank dashboard: a ranked list of news articles with scores for controversy, topicality, humour and plopkap, plus category and province filters — 02What editors see: PowRank

04 / Rituals / House of Rituals

AI · Conversational Design · Customer Service Automation · Integrations

04 / House of Ritualsbreathe inArrive

House of Rituals

A conversation, told in one breath · scroll

Interface visualisation · tap to talk to it

Meet

InnerGlow

InnerGlow is a chatbot for House of Rituals, built in Voiceflow. It answers the questions customers ask again and again, in the calm Rituals tone, and helps people find their way to a treatment.

Listen · what happens behind each message
CustomerAsks something about House of Rituals.
AssistantUnderstands what they're looking for.
IntegrationFetches the relevant information.
AssistantAnswers calmly, in the Rituals tone of voice.

Intent router

InnerGlow

flow 01Product info

flow 02Treatment advice

flow 03Gift cards

flow 04Rituals Members

flow 05Booking

Answer

And answers, calmly. In the Rituals tone of voice.

Read the case study →

Interface visualisation, an AI recreation for this portfolio

InnerGlow is a chatbot for House of Rituals, built in Voiceflow. It answers the questions customers ask again and again, in the calm Rituals tone, and helps people find their way to a treatment.

Listen · schematic, not a real transcript

Route

Intent router

InnerGlow

Product infoflow 01

Treatment adviceflow 02

Gift cardsflow 03

Rituals Membersflow 04

Bookingflow 05

InnerGlow

Product info
Treatment advice
Gift cards
Rituals Members
Booking

Guard railsOut of scopeHateful behaviourEmpathetic close

And answers, calmly. In the Rituals tone of voice.

Read the case study→

[ 03 ]Toolbox

Five disciplines, one toolbox. Open a drawer and see what falls out.

[ 04 ]Knowledge archive

Always
learning.

5 credentials: conversation design and content structure for LLMs from the Conversation Design Institute, UX design in Figma from LinkedIn Learning, and AI-powered Shopping ads from Google.