Case 06 / 06
Vest drop
A product drop page for a performance vest, designed and built in Squarespace in the Klinkr Studio style: one oversized headline, one product, one date.
- Client
- Concept
- Role
- Design & build in Squarespace
- Tools
- Squarespace, Visual design, Typography
- Focus
- Web Design · E-commerce · Typography · Art Direction
Anatomy of a drop
Hover or tap a number to see why it is there.
01 / 06
Studio logo
The hand-drawn Klinkr Studio logo sits in the navigation, so the drop is clearly part of the brand.
[ A ]Challenge
A drop lives on anticipation. The page has one job: make people want the vest before it is even for sale, and get them to sign up so they don't miss the launch.
[ B ]Process
- 01
Headline first
An oversized, condensed serif turns the shop into a magazine cover. The vest cut-out breaks through the last line of type.
- 02
A date that keeps moving
Instead of a countdown timer, a looping ticker repeats the drop date across the screen: 6/15 @ 10AM PST.
- 03
One product, three angles
A vertical strip of product views lets visitors study the vest without leaving the hero.
- 04
Join the crew
A newsletter signup on a dark, textured image offers VIP access to upcoming launches.
- 05
Two colours
Klinkr blue on light grey, with the studio's hand-drawn logo in the navigation, so the drop feels part of the brand.
[ C ]Technology
SquarespaceVisual designTypography
[ D ]Solution
A drop page that reads like a magazine cover: big type, a product that breaks the grid, a date that keeps moving and one clear way to sign up.
