A giant green Wise card on a billboard in Times Square with the line “One card. Everywhere.”
← All workCase 02 · Wise × D&AD

Wise:
One card.Everywhere.

Client
Wise · D&AD brief
Role
Campaign concept & visuals
Focus
Campaign · Concept · Art Direction · Out-of-home · Youth Marketing

The brief

Wise wanted to reach young people: get them using the Wise card at a young age, and get them travelling. The question was how to make a debit card feel like the start of an adventure.

How do you make a debit card feel like the start of an adventure?

Postcards

Swipe →

  1. A giant Wise card standing between the arches of the Colosseum in Rome at sunrise
    Greetings from RomeColosseum
  2. A giant Wise card in the desert in front of the Great Pyramid of Giza, with camels and tourists
    Greetings from GizaPyramids of Giza
  3. A giant Wise card standing under the Eiffel Tower while tourists take photos
    Greetings from ParisEiffel Tower
  4. A giant Wise card in front of Christ the Redeemer overlooking Rio de Janeiro at sunset
    Greetings from Rio de JaneiroCristo Redentor

  5. Dear next generation of travellers, wish you were here.

    One card.
    Everywhere.

    To: you

    Wherever you're going

    Anywhere, Earth

In motion

The postcards don't stay still.

01 / 02 · Christ the Redeemer

Rio de Janeiro

The card breaks into a hundred cards, circles the statue and finds its shape again.

02 / 02 · Colosseum

Rome

The card's shadow becomes a gladiator and steps out onto the square.

The itinerary

Swipe →

  1. Boarding pass01/04

    The brief

    Reach a young audience and make the Wise card part of their first trips abroad.

    Gate 01
  2. Boarding pass02/04

    The idea

    One card that goes everywhere with you, so the card itself becomes the traveller, showing up at the places young people dream of visiting.

    Gate 02
  3. Boarding pass03/04

    Out-of-home

    The card takes over landmarks at full scale: a billboard in Times Square, the view over Rio de Janeiro.

    Gate 03
  4. Boarding pass04/04

    Postcards

    The same card shows up at the Colosseum, the Pyramids of Giza and the Eiffel Tower, like postcards from a trip.

    Gate 04

The result

“One card. Everywhere.” A campaign where the Wise card travels the world at landmark scale, turning a payment card into the start of a trip for a young audience.

Next project →PowNed